Numbers arrive late
When the report closes, the wrong campaign already ran all week.
Castle ecosystem
Marketing, finance and orders in one dashboard.
Castle Pulse brings together real metrics from your store, ERP and paid media — with predictive analysis and next steps, without a manual spreadsheet every Monday.
Works with native Castle delivery — VTEX, Shopify, Magento or WooCommerce
White-label dashboard for teams that need funnel, revenue, orders and campaigns in one place — and act before month-end close.
Every area uses a different spreadsheet.
Marketing watches ads, finance watches the ERP, operations watches the store. Nobody crosses everything in time to decide.
Fragmented view
Order on platform, revenue in ERP, traffic in analytics — crossing that is manual work.
Next step by guesswork
Without one dashboard, the week’s priority becomes opinion, not data.
AI in the dashboard
How Pulse fits your operation
Connected to what Castle already integrates in your project — store, ERP, shipping, payments and media.
- 01
Connects sources
Platform, ERP, analytics and campaigns feed the same dashboard.
- 02
Normalizes what matters
Funnel, revenue, orders, critical stock and CAC — in the owner’s language, not the dev’s.
- 03
Flags drift early
Conversion drop, ERP × store mismatch or zero stock with active ads show up before close.
Real-time insights
Illustrative example — real data comes from your integrations.
Summary
High
Weekly revenue above target
Paid orders +12% vs. last week; mobile conversion stable.
Castle Pulse IA
Predictive
Medium
Month-end projection
At current pace, revenue closes 8% above plan — watch stock on 3 SKUs.
Current
$842k
Target
$780k
Proj.
$891k
Castle Pulse IA
Recommendations
High
High CAC campaign in category A
Pause ads on SKUs with stock < 5 units to avoid cancelled orders.
Pause campaign XUrgent
3 products with critical stock still receiving paid traffic.
Castle Pulse IA
What you see in the dashboard
Modules built for real e-commerce operations — not a generic BI dashboard.
Marketing and funnel
Conversion by channel, campaign and category — from click to paid order.
Operational finance
Revenue, AOV, margin and payouts — crossing store and ERP when integrated.
Orders and exceptions
Queue of what needs action: stuck order, cancellation, stock mismatch.
Next steps
Prioritized recommendations — what to tackle first by revenue impact.
On the platform you already use
Pulse follows native delivery — not a composable demo; a dashboard on production.
- VTEX
- Shopify
- Magento / Hyvä
- WooCommerce
- ERP
- Shipping
- Payments
- Fraud screening
- Tax invoicing
Built for operations, not slides
White-label, role permissions and data from real project integrations.
Data with source
Every number shows where it came from — store, ERP or campaign.
White-label
Your brand on the dashboard — for internal teams or authorized partners.
Copilot integrated
Ask in plain language; the answer becomes a panel in the same login.
Cross-platform
VTEX, Shopify, Magento or WooCommerce — the dashboard follows the client stack.
Castle Commerce bundle
When you contract delivery plus ecosystem products, SaaS monthly fees can include a bundle discount in the contract — we size it in conversation.
Frequently asked questions
- Does Pulse replace my BI?
- Not necessarily. It focuses on what changes e-commerce operations this week — funnel, orders, stock and revenue — without becoming a data warehouse project.
- Do I need to be a Castle client?
- Real value appears when store and ERP are integrated and maintained — so it pairs with Castle operations or integration contracts.
- Does it work with Castle Copilot?
- Yes. Copilot conversation can generate the panel you see in Pulse — same integration foundation.
- How long to go live?
- Depends on existing integrations. With store and ERP wired, the dashboard lands in weeks — not months of BI from scratch.
Want a dashboard in your operation?
Tell us which systems you use today. We’ll say what goes in the first panel.
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